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HOURS & LOCATION

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HOURS & LOCATION

Location: 800 Airport Rd SW, Huntsville, AL 35802
Hours: Monday through Saturday from 10 a.m. to 5 p.m.

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BOOK AN APPOINTMENT

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BOOK AN APPOINTMENT

Thank you for your interest in scheduling a custom shopping experience. We look forward to assisting you.

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Our history Our history

Our history

Now operated by third generation jeweler Trent Thomas, Loring & Co. was established in 1996 by Rick and Eleanor Loring. Multiple members of the family have spent time within the Loring & Co. walls, with each person bringing unique talents and abilities to make the business what it is today. Most notable would be Rick’s brother, Tom Loring, and Trent’s brother, Jud Thomas, both of whom are passionate about watches.

As with most finely-tuned things in life and business, it takes trial and error to achieve perfection. Loring & Co. has seen many watch brands come and go over the years, but the team here has found the most joy in selling and servicing the Rolex and Tudor brands. The ability to stand behind a product with ultimate confidence has never been easier.

As with most finely-tuned things in life and business, it takes trial and error to achieve perfection. Loring & Co. has seen many watch brands come and go over the years, but the team here has found the most joy in selling and servicing the Rolex and Tudor brands. The ability to stand behind a product with ultimate confidence has never been easier.

Much can change over 25 years of business, but one thing remains constant: “Family first.” We treat every customer that walks through our doors like family. We work hard to create relationships that last from generation to generation, in addition to supporting a multitude of charities across the Huntsville, Madison, and North Alabama regions.

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